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Burberry Increases Prices as Mulberry Reduces them

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Apparel Online India May, 16-31, 2014

Britain’s labels, Burberry and Mulberry have revealed their pricing strategies for the coming year, while the former is raising its prices, the latter is reducing them. Mulberry’s CEO Bruno Guillon has revised the structure of the company to compete with more affordable names, such as Prada and Balenciaga. The brand which issued a second profit warning in three months very recently will make the move knowing that the impact will be short-term, but asserted that it is needed to assure the company’s future financial growth. Burberry, announced strong results in Asia with the warning that the strengthening pound may yet hurt sales. The brand’s Finance Chief Carol Fairweather revealed that if rival retailers altered their prices, Burberry may follow, noting…

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Source: Apparel Online India May, 16-31, 2014
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