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Exporters getting value by working with wholesalers/importers

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Apparel Online India February, 16-28, 2017

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Since last few years, as market conditions have become more difficult, many of the Indian apparel exporters are just focusing on one agenda, ‘machines chalti rehnee chaahiyen’ – machines should not remain idle. And this is one of the main reasons that most of the exporters are working with wholesalers and importers as they have better orders than individual retailers since they are further associated with many retailers/stores. But it is certainly not a cakewalk to work with such buyers. On the other side, there are many challenges to work with this segment of buyers. Whereas the industry is unanimous in their opinion, on some points, the views are divided as usual. Apparel Online talked with some exporters working with…

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Source: Apparel Online India February, 16-28, 2017
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