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Genetic Denim gets Major Investors to Expand

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Apparel Online India May, 16-31, 2014

Genetic Denim, which was founded by Ali Fatourechi, is going to upgrade from being a jeans label to a lifestyle brand with the help of two investors, Peter Morton, Co-Founder of the Hard Rock Café and Jimmy Iovine, Chairman of Interscope Geffen A&M Records and Co-Founder of Beats Electronics. This financial influx will aid the small denim label, which currently employs 30 employees and has annual sales of around US $ 50 million. The funds will go towards launching their first print ad campaign, adding to their design staff and furthering other business operations including sales, finance and marketing. They are also expanding their menswear collection by including T-shirts, peacoats and blazers, which will hit stores this time around next…

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Source: Apparel Online India May, 16-31, 2014
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