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Ikea: Industry should get ready for ‘New Product Categories’

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Apparel Online India November, 16-30, 2015

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Ikea, perhaps the only retailer in the world who has never closed any of its store, is known for many of its qualities and one of them is to develop so many product categories after a lot of homework, so that sales is really high in all its categories. Sourcing from India since the last 3 decades, Ikea picks up a lot of home textile products and has almost 48 suppliers in the country. As of now, the company buying from 53 countries sees South Asia as one of the major buying destinations. Undeterred by slow market, in last…

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Source: Apparel Online India November, 16-30, 2015
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